Very good book.....very interesting insights into some of the "big" Internet players and their thoughts on the future. Most interesting was the chapter written by the CEO of Egghead....Definitely recommend the book.

"Instant E-commerce" is a complete text and software package that provides everything you need to get your e-commerce site up and running. The book starts with some basic concepts of E-commerce and how it differs from other web sites as well as basic instructions for getting a site up and running.

From that point on, the book not only continues to educate about E-commerce but also walks you through using the software to create a working website. The software included with the book, GoDaddy's WebSite Complete, uses templates and wizards to walk you through the creation of a complete E-commerce site. Without any knowledge of HTML coding you can create a site with credit card processing, shopping carts, hit counters, scrolling marquees, and even catalogues. The book even walks you through the process of establishing a merchant account so you can immediately verify credit card purchases.

The last part of the book covers how to manage the site after you have it up and running. This includes tracking shipping, gathering statistics, making changes, and common problems and how to solve them.

Of course my usual caveat about websites applies here - Just because you can do something does not mean that you should. Although it can be used to put up a very nice website, the software has enough bells, whistles, images, backgrounds, etc. that you can easily put up a terrible website. The problem is that too many people want to include everything they can onto their site. As a result it becomes an unmanageable mess. If you are serious about putting up an E-commerce site then you owe it to yourself to also pick up a book on good page design such as "Web Pages that Suck" or "Son of Web Pages that Suck".

Ideal for small business owners, individuals, or anyone on a tight budget that wants to put up an effective E-commerce site, this book is a recommended read.

You have to read chapter 9 its simply world class! It would be enough to make William Shakespeare smile.

Recently. I bought books with fancy titles, like "How to profit in bull and bear markets"...etc. they go along and explain 3 or 4 technical indicators in 400 pages and tells you you can start investing now. There isn't a faster way to lose your money. In this book all technical analysis indicators are included, explained and then buy/sell signal conclusions are outlined. Ofcourse written by PHD's. not by mumbo jumbo investors.

This is the first book on how to do business on the Internet ever published. An intellectual. brillint book from 1994. Now out of date (no surprise), you should read this book for context and to see just how far ahead of the times this book was then. It is full of what then was wise, marvelous advice. Many astonishing insights. Indeed, the sections on spamming still holds water.

The Internet Dictionary is easy to use. It has simple, but percise definitions for familiar and unfamilar terms.

"Internet Marketing" is extremely easy to read, and easy to follow. This book's take on marketing is a must for every professional out there. What makes the difference between a successful person and a someone who wants to be, is the ability to market themselves online and off. Barbara Cox and Bill Koelzer walk you through the process completely, and with real-world examples and helpful tips that actually work.

Working with professionals everyday, I am always asked questions about how to drive more traffic to their web site, how to market their site more efficiently, and how to maximize the effects of that traffic. After seeing all the helpful hints this book has to give, I know what to tell them... Read this book! This book can double your income and make you a successful business professional in no time. It points out the obvious marketing tips and gently guides you in the direction of success.

I highly recommend "Internet Marketing" for any business professional.

We strived to keep this book simple, current and pertinent to real world Internet marketing scenarios, and I believe we have succeeded. Our on-line book update has proven to be a great way to keep the book current between editions. A link is provided to a Web site which is updated regularly with new tips. Much of our material comes from our industry experience through our Web development company Raydiate (raydiate.com) and through speaking engagements with Silicon Valley executives.

We hope you enjoy this book, and find the tips useful for your Internet marketing endeavors.

Sincerely,

John Nobrega Co-Author and President of Raydiate, Inc.

This is the best book available on IOTP version 1 and ECML. The IETF working group in charge of these protocols is the TRADE working group. See it's charter page at ....

Donald, Author

I am studying Internet Marketing with an Australian University. As a 52 year old who has not done academic study for 16 years, I have found that this book places the Internet and its application to marketing in a most pragmatic role.

As part of the course I have read many text and information contained in relevant URL's. Great book

Well done Dick Stroud

Regards

Keith Dobbins